Elle Macpherson partners with JCPenney for Intimates

JCPenney & Co. have entered into a new partnership with Elle Macpherson to launch a new line of intimates entitled THE BODY by Elle Macpherson. This collection gives you fun and flirty styles in affordable selections of bras, panties and shapewear and is currently available via the website.

This collection features “invisible” items of coordinating bras and panties, with four distinct styles of bra: THE BODY smooth, THE BODY Boost, THE BODY Fit and THE BODY Natural. The panties are available in thong, bikini and hipster styles that vary from stretch, seamless, mesh and lace.

Elle Macpherson the body

On the collection, Elle states, “I am intimately involved in the creation of all Elle Macpherson intimates collections because I love helping women feel effortlessly beautiful. Lingerie is the first thing that she puts on every day, so it’s important that it makes her feel special. Partnering with JCPenney allows me to fuel my passion for creating premium lingerie that is accessible to women across America.”

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